Northern Imagination LLC was founded in 2013 by entrepreneur Dorrian Porter as an incubator for creative projects, ideas and inventions. The company’s goal is to advance new ideas in any area that can impact the wellbeing and happiness of people, especially involving film or photography and ideally related to education and poverty. As one of his first projects, Porter sought to advance the recognition of a masterful scientist who often has been overlooked in the story of America’s technology development.
Porter established a fundraising campaign, using the Kickstarter crowd-funding site, to build a statue of Nikola Tesla and place it in front of a building in Palo Alto, Calif. The statue would host a free Wi-Fi hotspot and a time capsule to be opened in 2043.
Porter felt that Tesla was an under-recognized inventor who, he explains, “was instrumental to our mainstay system of alternating current electricity transfer and made hundreds of significant and groundbreaking inventions in areas of wireless energy, wireless communication, magnetism, radio, X-rays, cosmic rays, radar, robotics, engine-powered aircraft and much more.”
The Challenge: Raising Awareness
To craft the statue and install it would require a budget of at least $123,000. To obtain the funding, it was critical that potential donors in the Silicon Valley become aware of the project and of Tesla’s contributions. “In promoting the Kickstarter campaign, telling a story is important to getting people to understand what you’re doing,” Porter says. “I was looking for additional ways to create awareness and conceived of the idea of creating an animated story in which Tesla would pitch his inventions to modern-day VCs.”
View the full case study here.