Startup eCommerce Site Finds Flexible, Affordable Video Platform In GoAnimate

PhatRice.com, based in Hong Kong, is a website designed to help providers of socially responsible and creative products sell their offerings online. The site promotes products in three categories: 

• Listings that display a “heart” icon indicate products that improve lives through social good.
• A “green leaf” icon designates innovative products that are environmentally responsible.
• A “light bulb” icon denotes a product designed with exceptional creativity and imagination.

PhatRice.com (whose name is a combination of “pretty hot and tempting” and the concept of rice as a staple for Asian society) intends to gather these products from entrepreneurs all over the world, with an initial focus on offerings from Asia and sales to the Asian marketplace.

The Challenge: A flexible and affordable video platform

PhatRice.com serves customers from many languages and cultures. To explain PhatRice.com’s service, according to CEO Matt Davies, “we needed a solution to create an icebreaker video and multiple other videos for our website that could easily be converted to many other languages if necessary. We wanted it to be animated and cute and to project our image as a unique small business.”

PhatRice.com was a startup with a tight budget; it therefore needed to get its message into the marketplace in a cost-effective and timely manner without diverting manpower from raising capital.

“GoAnimate offered the best solution for us as a startup business to tell our story in detail and capture people’s attention. It made it really easy for us.” – Matt Davies, PhatRice.com

View the full case study here.

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