Greystack Digital Marketing is an inbound marketing agency that helps its clients throughout Greater New York’s Hudson Valley connect and interact with their customers and prospects online. The firm designs and develops websites, creates digital content, enables clients to engage in email and newsletter marketing, develops mobile applications and offers many other digital services. Founded by technology industry veteran Jamie Troia in 2008, Greystack often recommends that clients include videos on their homepages.
“It used to be that a well-designed website was good enough for credibility,” Troia says, “but now, having video on the site is one of the trust markers that people look for to lend credibility to a business. A good mix of text and graphics will help a site show up higher in search results, and video helps it rank even higher. It makes a lot of sense to use these types of tools.”
The Challenge: An Easy, Affordable Video Platform
Troia was determined to find an easy-to-use method of creating videos for Greystack’s own site as well as the websites of its clients. He has had some experience with vendors who produce videos, but those productions were too expensive for his small business. So he shifted to finding tools that would allow his team to create their own videos.
He researched a number of tools and was particularly interested in GoAnimate. “When I started searching online for video platforms, GoAnimate was in the sweet spot of what we wanted to do and wanted to pay,” Troia says.
“Visits to multiple pages on our site are up 200 percent since implementing our GoAnimate video, and visitor time on our site is up about 400 percent.” – Jamie Troia, Greystack Marketing
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