Vincent Messina, CEO and founder of Otimo Sales and Marketing, helps small organizations manage their marketing needs by counseling them on all the options available to them, from software to multimedia resources. Through his work as a mobile marketing agency, he had an opportunity to create a mobile walking tour for Healthy Futures Greater Milford, a nonprofit group in Massachusetts. Healthy Futures Greater Milford is focused on the promotion of healthy living through diet and exercise. As a result of his work for this one nonprofit, his new venture, txt2tour.com, an SMS Software company, was born.
The Challenge: People and Backgrounds
Messina was originally asked to create a QR Code that would link to a mobile map PDF. Messina says, “But I didn’t like the idea of using a stand-alone QR code or a PDF map on mobile devices.” “I decided to go a step further and create a walking tour with map images, photos and video of a small Massachusetts town”.
Animated videos seemed to be a logical fit. Through his work with his sales and marketing company, Messina had discovered the power of using video marketing to tell stories using animation services. “Someone had introduced me to an animation service, but the service didn’t have real people as characters.” That is when a Google search for alternatives led him to GoAnimate.
“People were attracted to the animation, because it was both entertaining and educational. If it weren’t for the GoAnimate video, my company wouldn’t exist.” – Vincent Messina, Otimo Sales and Marketing
View the full case study here.