Cause-Related Dating Site Uses GoAnimate Video To Tell Its Story

Your Cause or Mine is an innovative cause-related dating site and social space developed by Dr. Teisha Roby, a professor at California Polytechnic State University in Pomona. The site matches people based on their locations, their preferences and their common interests in any of a number of causes. Your Cause or Mine not only matches the couple but also suggests a cause-related volunteer event they might attend together on their first date, such as an opportunity to read to children as part of a literacy program.

The Challenge: Telling a Succinct Story

Roby was faced with the task of describing the site’s concept to potential members in a way that explained who was behind the site and how it works, all in a very short period of time. “I wanted people to understand quickly,” Roby says, “to tell the story succinctly and be interesting.  I needed a product to share over multiple social media platforms, so I decided to create a video.”

“We’ve received a great amount of favorable feedback on how light and upbeat the GoAnimate approach is, and it makes our business concept more interesting.” Dr. Teshia Roby, PhD, YourCauseOrMine.com 

View the full case study here